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The starting point

Request an SMM Review

A structured look at how strategically your organisation currently manages meetings and events — and whether a more coordinated approach would make a practical difference.

Last reviewed
Topic
Strategic Meetings Management

Most organisations we speak to are not sure how much of their meetings and events activity they can actually see. They have a rough figure for spend, a strong sense that the same venues keep appearing, and no reliable way to prove either. That is a normal place to start.

An SMM Review is a working session, not a presentation. We go through how requirements currently arrive, what happens to them, who gets involved and at what point, and what information exists at the end. The output is a clear view of where you sit and which two or three changes would be worth making first.

Request your SMM Review

Eight short answers. We use them to prepare properly before we speak, so the conversation starts somewhere useful.

Approximate number of employees
Approximate number of meetings and events per year
Current approach
Primary challenge

Optional, but the most useful field on the form.

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What a review looks at

  • How meetings are commissioned — who raises a requirement, and what they do next.
  • Sourcing — how venues and suppliers are currently found and compared.
  • Procurement involvement — at what point, if any, procurement sees a requirement.
  • Suppliers — which venues and suppliers are used repeatedly, and on what basis.
  • Contracts — who signs, what terms are accepted, and where the contracts are held.
  • Approvals — what has to be authorised, by whom, and against what thresholds.
  • Available spend data — what exists today, in what form, and how reliable it is.
  • Reporting — what anyone currently receives about meetings and events activity.
  • Event delivery — who runs the events themselves, and whether that is working.
  • Opportunities for centralisation — where a single route would genuinely help, and where it would not.

Who usually takes part

The most productive reviews involve someone who holds the commercial question and someone who sees the day-to-day activity. In practice that often means procurement alongside an events, workplace or executive support lead, and sometimes finance.

It works perfectly well as a single conversation with one person. It just tends to surface more when both perspectives are in the room, because the gap between them is frequently where the problem sits.

Before you get in touch

  1. 01ReadinessIs SMM right for your business?Ten questions you can answer yourself in a couple of minutes.
  2. 02The disciplineWhat is Strategic Meetings Management?The full explanation, if you want the background first.
  3. 03Our frameworkThe SMM maturity modelFive levels describing where organisations typically sit.
  4. 04EngagementHow we workHow engagements are scoped and what the commercial model looks like.